Today's Business Highlight: The Mom Market with Devika Knafo
- rosajaviersales
- Jun 15
- 9 min read
Updated: 7 days ago
Today’s blog marks the final installment of Season Two of Business Highlight, and we are ending on a high note with The Mom Market!
I had the pleasure of connecting with Devika Knafo, a mother, entrepreneur, and community builder who is helping mothers throughout the Lehigh Valley grow their businesses while navigating the realities of parenthood.
Many small businesses have incredible products, services, and ideas. Often, the biggest challenge is visibility. How do you reach new customers? How do you get your business in front of the people who need it most? Devika saw that challenge and created a solution: The Mom Market.
The Mom Market brings together shoppers, entrepreneurs, and community resources from across the Lehigh Valley and beyond. These events create opportunities for small businesses to connect directly with the community while also highlighting resources that support mothers and families.
From lactation consultants and pelvic floor therapists to handmade products, wellness services, financial professionals, and businesses focused on personal and economic growth, The Mom Market showcases a wide variety of local talent and resources under one event.
As Season Two comes to a close, this conversation serves as a reminder that communities thrive when people support one another, share resources, and create opportunities for others to succeed.
Please enjoy the photos, along with my conversation with Devika Knafo and her insights on entrepreneurship, motherhood, community building, and The Mom Market.
Business Information:
The Mom Market
Devika Knafo
Instagram: https://www.instagram.com/momsmeetmarket
Website: https://momsmeetmarket.com/
Meet Devika Knafo & The Mom Market
Rosa: For those discovering you for the first time, can you briefly introduce yourself and share what The Mom Market is?
Devika: My name is Devika Knafo, and I’m the founder of The Mom Market in the Lehigh Valley, a community-driven marketplace and empowerment hub that I launched in June 2024. The Mom Market is a powerhouse for local connection and economic growth — a curated space that amplifies mom-owned and women-led small businesses. Our markets bring shoppers face-to-face with the makers, dreamers, and doers behind their favorite local brands, turning everyday purchases into direct investments in our community’s economy. Each market not only drives visibility and revenue for local entrepreneurs, but also nurtures a culture of support around women in business, strengthening the fabric of the Valley’s creative and economic
landscape.
Beyond a Market's Experience
Rosa: For someone who has never experienced it, how would you describe what The Mom Market feels like in real life?
Devika: The Mom Market is electric — it’s vibrant, heartfelt, and alive with purpose. When you walk into one of our markets, you can feel the energy. The Mom Market is truly a full-body experience —mind, body, and spirit. It’s more than a marketplace; it’s a living, breathing community that uplifts and celebrates women through entrepreneurship.
You see women leading, collaborating, and thriving, and that collective energy is what makes it so powerful. The market fills a gap I saw in the Lehigh Valley for supporting women entrepreneurs, while also filling a personal gap for meaningful community and shared growth. It’s a space that feels energizing, supportive, and deeply human.
Growing the Vision
Rosa: Looking back at your 2025 markets, how did that experience evolve into what we see in 2026? What intentional changes or additions did you make?'
Devika: 2025 was an incredible year for us — we hosted three seasonal markets and saw remarkable growth. Our first event featured 40 visionary women who believed in a brand-new concept and invested in the mission from the start. By year’s end, we had partnered with over 85 women-owned businesses.
Those early successes taught us the power of intentional growth. Going into 2026, we’ve leaned even deeper into connection — refining our systems, fostering strategic community partnerships, and focusing on cultivating an experience that fuels both revenue and relationships. Our foundation hasn’t changed; it’s been fortified.
Rosa: As The Mom Market continues to grow, what can we expect to see evolve next?
Devika: Growth for us is about thoughtful expansion — welcoming new businesses, new collaborations, and new experiences. Our upcoming Spring Market on May 17 will feature a dynamic lineup of emerging women-led brands, along with interactive community partnerships and experiences that bring our mission to life.
Expect your favorite creative collaborations, expanded wellness offerings, and fresh opportunities to connect and celebrate local women in business.
Wellness, Motherhood, Community Support
Rosa: One thing that really stood out was the wellness aspect, it felt like more than a
market. What types of wellness offerings were included, and why was it important to
incorporate elements like postpartum and maternal health support?
Devika: Wellness is woven into the fabric of The Mom Market. As women and mothers, we’re constantly pouring energy into others, and I wanted to create a space where our own cups could be refilled, too. Making self-care and support accessible to our community is deeply important to me.
Everything is intentionally curated to nurture both personal and professional wellbeing. Beyond beauty and wellness brands, we’ve built collaborations with perinatal healthcare networks, postpartum specialists, mental health advocates, nanny services, physical therapists, and even youth development programs.
Every partnership is chosen to remind women that caring for themselves isn’t a luxury, it’s a necessity. By bringing resources like St. Luke’s Physical Therapy and Perinatal Partners into the market, we bridge commerce and community care — offering education, empowerment, and support all under one roof. It’s about meeting women where they are and helping them thrive holistically.
Supporting Women Entrepreneurs
Devika: The transformation within our vendor community has been incredible. We’re seeing more mothers turn their personal experiences into purpose-driven ventures — creating products and services that genuinely improve lives. The majority of our vendors are mom-owned, and they span everything from handmade artistry and culinary innovation to wellness, postpartum care, and professional services.
What I’m witnessing is a wave of women redefining entrepreneurship — not just to earn income, but to create freedom, flexibility, and fulfillment. This next generation of business owners is leading change from the inside out, and The Mom Market is proud to be their launchpad.
Rosa: How do you curate your vendors to make sure the market feels intentional, supportive, and aligned with your mission?
Devika: Every vendor in The Mom Market is intentionally chosen. I take time to get to know each business owner personally, ensuring that there’s not only product quality but also alignment — alignment with our mission, our values, and our spirit of collaboration. We’re not just another market; we’re a collective movement. Being the facilitator of these relationships is something I hold with immense gratitude, because I believe that when business is built with connection at its core, true community transformation follows.
The Mom Market Starts
the Day with Intention
Rosa: At the 2025 market, the day began with a yoga session that set an intentional tone. Do all of your markets start this way, and how does that shape the overall experience?
Devika: Yes — during the warmer seasons, we open our markets with a community workout or yoga session, and it completely transforms the energy of the day. Starting with movement brings everyone into the present moment — grounded, inspired, and ready to connect. It’s an embodiment of our wellness mission.
We’ve collaborated with incredible partners like Barre3 Lehigh Valley and this season Vibe Power Yoga, and it creates this collective spark that carries through the rest of the event. It’s not just about stretching your body — it’s about opening your mindset for what's possible.
What Moms Really Need
Rosa: Through hosting these markets, what have you learned about what moms actually need, not just as business owners, but as people—and what impact have you seen this space have on them?
Devika: The biggest lesson I’ve learned is that every mom — every woman — needs community. In a society that often celebrates independence over interdependence, so many of us carry the weight of having to “do it all” alone. The Mom Market changes that narrative. By curating and connecting women intentionally, we’ve built a network that functions as both a business ecosystem and a support system.
I’ve seen collaborations, friendships, and new ventures blossom out of these events. It’s proof that when women are given space to be seen, supported, and aligned with others on the same path, incredible things happen — for their families, their businesses, and the community around them.
A Community Where Moms Feel Seen
Rosa: After attending this most recent market, one of the biggest takeaways is how supported and seen moms can feel in a space like this. What do you hope every person walks away feeling?
Devika: I hope every visitor — whether a shopper or a vendor — walks away inspired, connected, and proud to be part of something meaningful. I hope visitors leave moved by the authenticity, inspired by the creativity, and reminded that when you support a woman-owned business, you’re fueling a ripple effect of progress. More than anything, I want women to walk away believing in their own capacity to build, connect, and lead. The Mom Market is proof that when women rise together, entire communities are transformed.
The Next Market in 2026
The Kids Market Joins The Mom Market!
Businesses Mentioned in this Blog
There were lots of other businesses in this amazing market, however, the ones on this blog were the ones that stood out to me the most.
List of everyone in this blog and their contact information.
Community Resources & Local Businesses
The Mom Market
Founder: Devika Knafo
Services: Vendor markets, small business promotion, community events, family-friendly shopping experiences.
Empowered Motherhood Collective
Owner: Victoria Cruz
Services: Doula support, lactation support, postpartum care, hypnobirthing, craniosacral therapy.
The Cozy Corner
Services: Perinatal mental health counseling, therapy, support for parents and families.
Website: The Cozy Corner Counseling
English Interview: Blog Here
Spanish Interview: Here
Listen to Her Interview: Here
Oliver's Nannies of Lehigh Valley
Services: Professional nanny placement and childcare support.
Website: Oliver's Nannies of Lehigh Valley
Phone: (610) 890-4772
Alternate Phone: (610) 816-9143
Address: 3477 Corporate Parkway, Suite 100, Center Valley, PA 18034
Guidance Wealth Advisors
Services: Financial planning, wealth management, retirement planning, investment guidance.
Website: Guidance Wealth Advisors
Big Brothers Big Sisters of the Lehigh Valley
Services: Youth mentorship and community support programs.
Organization: Big Brothers Big Sisters of the Lehigh Valley
St. Luke's Physical Therapy
Services: Physical therapy, rehabilitation, women's health, postpartum recovery.
Website: St. Luke's Physical Therapy
Perinatal Partners
Services: Perinatal mental health support, counseling, and resources for parents.
Website: Perinatal Partners
Sabrina Morris Photography
Services: Family, maternity, newborn, and lifestyle photography.
Website: Sabrina Morris Photography
Casa del Matcha / Matcha by Cataleya
Services: Specialty matcha beverages, pop-up events, and wellness-focused drink offerings.
Instagram: @matchabycataleya
Phone: (484) 515-2101
Email: matchabycataleya@gmail.com
Celestial Shine Cleaning Services
Services: Residential and commercial cleaning services.
Phone: (610) 615-1052
Mad Hatter Adventures Travel Company
Services: Vacation planning, Disney vacations, cruises, group travel, and personalized travel services.
Website: https://www.madhatteradv.com
Phone: (610) 716-7674
Address: 121 Northwood Rd, Newtown Square, PA 19073
Define'd Divas
Services: Women's empowerment events, networking, community building, and vendor opportunities.
Linktree: https://linktr.ee/defineddivas
Instagram: @defineddivas
Facebook: Define'd Divas
TikTok: @defineddivas
Brenda's Handmade Plushies
Services: Handmade plush toys and custom plush creations.
Creating Crystals
Services: Handmade jewelry, permanent jewelry, custom pieces, artisan gifts, and pop-up events.
Website: https://creatingcrystals.com
Instagram: @creatingcrystals
Facebook: Creating Crystals
Contact: Website contact form or social media messaging
La Madame Biscuit
Services: Gourmet cookies, cookie bouquets, specialty desserts, gifting, and catering.
Website: https://www.lamadamebiscuit.com
Phone: (610) 653-2741
Panchita's Kitchen
Services: Puerto Rican and Latin catering, baked goods, meal services, and food vendor events.
Website: https://www.panchitaskitchen.com
Phone: (267) 270-2043
Email: panchitaskitchen@icloud.com
Facebook: Panchita's Kitchen
Contact Form: Available through the website
Soothing Suds by Steph
Services: Handmade soaps, whipped tallow, natural skincare products, deodorants, lotion bars, salves, and bath & body products.
Website: https://soothingsudssteph.com
Phone: (570) 220-8575
Email: Soothingsudsco@gmail.com
Address: 275 Broad St, Montoursville, PA
Writing the Way Home
Contact Person: Arielle Arbushites
Services: Writing, storytelling, creative content, community engagement, and personal reflections through multiple media platforms.
Facebook: Writing the Way Home
Instagram: @ariellearbs
YouTube: @Writingthewayhome
Substack: Writing the Way Home
Portfolio & Links: https://linktr.ee/ariellearbs
Supporting The Mom Market Means Supporting Local Mothers, Families, and Small Businesses.
As Season Two of Business Highlight comes to a close, I want to take a moment to thank every professional, business owner, and organization that shared their time, expertise, and passion throughout this journey.
What began as a series focused on supporting parents and families quickly became something much larger. Each conversation highlighted a different piece of the village that helps families navigate pregnancy, postpartum recovery, mental health, childcare, financial planning, wellness, community connection, and the many transitions that come with parenthood.
My hope for this season has always been to make these resources more visible, help families discover support they may not have known existed, and remind parents that they do not have to navigate these experiences alone.
A special thank you to Devika Knafo and The Mom Market for helping bring together so many of the businesses, professionals, and organizations featured throughout this season. The Mom Market serves as a wonderful reminder that community is built through connection, collaboration, and supporting one another.
To everyone who listened, read, shared an interview, attended an event, or supported a local business featured this season: thank you. Your support helps these resources reach the families who need them most.
While Season Two may be ending, the work of strengthening our community continues. I encourage you to explore the businesses and organizations listed above, support local when you can, and continue building connections with the people who make the Lehigh Valley such a special place to call home.
Thank you for being part of this journey.
Business Information:
The Mom Market
Devika Knafo
Instagram: https://www.instagram.com/momsmeetmarket
Website: https://momsmeetmarket.com/
Berkshire Hathaway HomeServices
Fox & Roach Realtors
Pennsylvania
3465 Nazareth Rd., Suite 103, Easton, PA 18045
484-274-8696 - Cell
610-258-0808 - Phone
610-258-7699 - Fax
Fox & Roach Realtors
New Jersey
54 Old Hwy 22, Clinton, NJ 088089
484-274-8696 - Cell
908-735-9700 - Phone
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